Plenty of creators and channels have top of mind awareness. Think about makeup tutorials and what channel comes to mind? Think about tech reviews and what channel comes to mind? Think about cooking shows and what channel(s) come to mind?
You’ve answered these in your mind. Which is the entire premise of Top of Mind Awareness. Think of a subject and something is at the top of the pile.
Ideally, every potential viewer in your niche thinks of you when they think of the content you create and/or the problem you solve. So let’s talk about how to make that happen:
Introducing CTA
Crush The Competition
Once upon a time, I was deeply involved in the world of videos, understanding the ins and outs of what makes people tick. In fact, I was so deep that I got invited to an event about how businesses could best engage an audience through videos.
It was a big event where marketers were supposed to do a pitch in front of all types of business owners. The pitch and the video strategy would determine who would be the grand prize winner.
Spoiler alert: One speaker steps up, nails the speech, wins the contest, demolishes the competition.
How?
He barely spoke about what types of videos were getting likes and comments.
He just explained the concept of a CTA.
CTA stands for Call To Action. And it’s the best way -by far- to build that coveted top of mind awareness.
How To Set Up A Funnel To Catch Subscribers
Let’s say you run a YouTube channel. Could be about beauty, could be about gaming, could be about DIY or any other niche.
How would you get the word out about your channel?
Maybe you’d use Ronaldo’s YouTube strategy? Maybe you’d make videos that get views or subscribers. Maybe you’d collaborate with other YouTubers. Maybe you’d tell friends and family about your channel.
Maybe you’d do all of the above. That’d be a great start.
Now add a CTA to that and everything gets supercharged.
Something like: ‘Subscribe for the next video where I’ll show you X’ or ‘Click down below and I’ll send you an email with step by step guide on how to do this’ or ‘Comment below and I’ll personally respond’.
Something that gives them a reason to engage. A reason to raise their hand and say: “Yes, please keep me updated.”
How To Instantly Upgrade Your YouTube Channel:
Adding a CTA makes everything better. It allows you to attract both viewers who are begging to subscribe now AND viewers who are still thinking about your stuff.
You build a list, a community of people interested in your content. You’re building channel equity for both today AND tomorrow.
So let’s start adding good CTAs to your videos. It’s easy, doesn’t cost anything, and it can change EVERYTHING for you.
Talk soon,
Berin
P.S. Curious about how I’d implement good CTAs in your channel? Do this:
Get in touch with our team today. If we’re a good fit I will personally take a look at your channel and your content, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t, that’s fine too. No hard selling, no pressure, no annoying sales tactics.
Sounds good? Then fill out this form:
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