Do You Make This Mistake In Social Media

Once upon a time, in a galaxy far, far away, I was helping a fashion YouTuber make viral videos. And she started killing it on both Instagram and YouTube. We got a million followers combined, and everyone was loving her stuff.

Meaning: she got like 30k followers in a day.

That’s so good it should be illegal.

I was very pleased with her success. Like Icarus, I was flying high, enjoying the ride, basking in the glow of our achievements.

And like Icarus… I was about to be humbled badly.

The Worst Content Mistake

One day, we logged in and bam, her Instagram account slowed down like it’s shadowbanned, and our latest YouTube video got way less CTR than usual. I assumed it’s a temporary glitch. Some hiccup somewhere. Went for lunch, didn’t stress about it too much.

Few hours go by and still nothing changes. So we get in touch with customer service.

Turns out it’s impossible to talk to a human being. Even if you have half of million followers you’re still considered to be a small fish. So we send in ticket after ticket.

Three days go by and we finally get an answer. Turns out my her reels got blocked because someone somewhere thought that they were ‘possible misleading’.

Keep in mind, these are regular street interview reels. There’s nothing particularly weird or offputting about them. So I get embroiled into a ton of discussions and in the meantime growth is DROPPING a lot.

Why?

Because we got dependant on ONE platform. And that’s the dumbest possible thing you can ever do.

The Worst Number In Social Media

At first, I blamed Instagram and Zuckerberg and a whole lot of other things.

Then it hit me.

This was ALL MY FAULT.

I failed miserably because we got too dependent on ONE platform. One is the worst number in life, in business, in everything.

One key person.

One sociam media platform.

One type of content.

One way of contact.

And what happens when you’re ONE is taken away? You’re dead in the water.

And that’s the harsh truth about business. Everything that CAN go wrong WILL go wrong.

So I set out to fix this issue and vowed to never get in that position ever again.

Making Yourself Hard To Kill

I make it a point to spot the “ones” in this content business. Because every ‘one’ is an attack vector. A vulnerability waiting to be exploited. Ticking time bombs. You get the picture.

And it’s even worse if you ignore a specific ‘one’ because you’ve convinced yourself that “this one is different”.

Narrator voice: “this one wasn’t different.”

When it comes to social media this means we’re always looking to get videos to work… and then we branch it out across many different platforms.

Instagram reels working? Awesome.

Let’s look at TikTok.

And YouTube.

And email list.

And collabs.

And affiliate.

And anything else we can think of.

Videos popping off on one platform and not the other?

Let’s find out how to make it better suited for that platform.