Creating content for YouTube can be daunting because you just don’t know if that effort is going to pay off. Hopefully, it’ll bring in views and some subscribers.
Making content without knowing if it’ll attract viewers can be scarier than a prostate exam from Edward Scissorhands.
So let’s fix that and start with the first and biggest reason for why videos fails:
Stop Blasting Your Videos To Anyone With An Internet Connection
Before anyone’s gonna hit that subscribe button for your channel, you need to make ’em sit up and pay attention. And the cold, hard truth is, most channels are as boring as watching grass grow.
But here’s the thing: even if you’re covering the most mundane topic, the RIGHT viewer is gonna be alllllll over that like a raccoon jumping in a trash container.
The key is figuring out who those folks are and speaking directly to them.
Forget The Masses - Zero In On Your Dream Subscriber
Instead of playing the numbers game and hoping you’ll stumble across a few decent viewers, you gotta get surgical. Meticulous. Precise. Dig deep and figure out EXACTLY who your perfect viewer is.
What keeps them up at night? What secret desires are they hiding from their friends? Once you know what makes them tick, you can craft content that’ll have them hitting that subscribe button faster than you can say “Subscribe!”
Turn Dull-As-Dishwater Topics Into Must-Watch Marvels
Now, I know what you’re thinking: “But my content is about as exciting as a lecture on tax codes! How the hell am I supposed to spruce that up?”
You gotta find the angle that’ll make your ideal customer’s ears perk up. Highlight the hidden benefits, tap into their emotions, make them feel like their life won’t be complete without your videos.
When you’re laser-focused on your dream subscriber, you don’t need to carpet-bomb the whole YouTube with your videos. You can get your message in front of the EXACT right people, without blowing all of your creation effort on casual browsers and one-time viewers.
So quit messing around with spray-and-pray content and start getting intimate with the viewers who are practically BEGGING to hit that subscribe button. Trust me, your channel will thank you.
