Good video is the best way to get attention, attract more people, grow your business, show people you’re a pro at what you do, and beat any and all competition.
Being good at videos borders on being a superpower.
There’s just one problem.
Most videos are absolutely awful. It’s boring. Stilted. Rambling. Sleep inducing.
And it doesn’t matter where you live either because this is not a local thing. Every country and every language has the same issue!
Why? There are plenty of reasons. School has failed us. Reading scripts isn’t speaking. And most people have never picked up on the tricks you can use to breathe life into whatever you’re writing.
But the ‘why’ doesn’t really matter. What matters is the ‘how’. Specifically…
How To Fix Bad Video Scripts For Once And For All
In this series of articles I’m going to give you the tips and tricks I use to write videoscripts, video plans, blog posts, tweets and much more. Best of all? We’re doing this in a non-boring way.
I don’t care about the subject of a sentence or an ‘intransitive verb’ or a ‘demonstrative pronoun’. We’re going to leave all that to the English teachers.
What we’re going to talk about is how to write words that sell.
Let’s get into it:
The Quickest Way To Get People To Stick Around
The first step is always to seduce someone into looking at whatever you filmed.
Consider that you could write the world’s best video script or make the most compelling argument… and it wouldn’t matter if they clicked off before you got the point.
Imagine a newspaper. Lots of lines formatted very close together. Dense. You look at that page and your brain says: ‘pfffffffff, do I really have to read all this?’
Now look at the article you’re reading right now.
Looks a lot more digestible compared to a newspaper, doesn’t it.
That’s because I make it easy for you to get into. Short paragraphs. Easy to understand sentences. No heavy jargon or endless run-on sentences.
Short Form Versus Long Form Content
So does that mean you should make everything easy? Chop it up like babyfood? Talk like you’re speaking to a toddler on Adderal.
Nope.
However, you do need to be mindful of how you format your stuff. Doesn’t matter if it’s video, audio, or text.
Any type of content you make needs to hook the reader and keep them going.
That’s just the start though. Much more is coming.
Talk soon,
Berin
P.S. Want to learn how I’d make sure your audience can’t peel their eyes away from the screen?
Get in touch with our team today. If we’re a good fit I will personally take a look at your social media and your content, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together I’ll tell you exactly how that works, if you don’t, that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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