Berin Cerimovic

Good video is the best way to get attention, attract more people, grow your business, show people you’re a pro at what you do, and beat any and all competition.   Being good at videos borders on being a superpower.   There’s just one problem.   Most videos are absolutely awful. It’s boring. Stilted. Rambling. […]

Once upon a time, in a galaxy far, far away, I was helping a fashion YouTuber make viral videos. And she started killing it on both Instagram and YouTube. We got a million followers combined, and everyone was loving her stuff.   Meaning: she got like 30k followers in a day.   That’s so good

Plenty of creators and channels have top of mind awareness. Think about makeup tutorials and what channel comes to mind? Think about tech reviews and what channel comes to mind? Think about cooking shows and what channel(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of Mind

The Pareto Principle states that 20% of content online gets 80% of the views.   That’s what my business professor taught me. And it’s dead wrong.   It’s more like 5% of videos get 95% of views.   You know why?   Because most content is BOOOOOOOOOOORING.   Repetitive. Cliche. Dry as your tongue when

Crafting an RSM – Part 2   First things first: If you haven’t checked out this article about Why Broad Content Doesn’t Work for YouTubers, you probably want to start there. It’s worth it, trust me.   The number 1 thing you can do to make your YouTube effort pay off is: craft an RSM.

Creating content for YouTube can be daunting because you just don’t know if that effort is going to pay off. Hopefully, it’ll bring in views and some subscribers.    Making content without knowing if it’ll attract viewers can be scarier than a prostate exam from Edward Scissorhands.     So let’s fix that and start

Here’s something I discovered after working with videos for years. Most video content absolutely sucks at gaining subscribers. Some videos are funny. Some are cinematic. Some are memorable. But if they don’t attract subscribers… who cares? In this article, I’ll show you how to create content that attracts subscribers, engages viewers, and grows your channel.

Quick question: who’s your ideal viewer?   A lot of creators answer that question with a variation of:   ‘Anyone with an internet connection and a few minutes to spare.’   Two problems with that:   It doesn’t narrow things down a lot. It only works if you have an unlimited content creation budget.  

Yes, exactly that. Whether you want more views or subscribers, this article will show you how to leave YouTube with no other choice than to grow your channel… but in a way that they will gladly do it.    And just like with any Magician pulling off his trick, once I share it, you’ll probably

If you’re looking for a way to make your videos more engaging, get more views, and grow your channel… this article will show you exactly how to do that. I vividly remember editing my first YouTube video for a client. I hated every second of it. You know what the worst part was? I had